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#29 - What's Next for Brands in Web3 w/ Diego Borgo

Metavertising // Metaverse Marketing

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The Potential of Web3 for Brand Engagement and Loyalty

This chapter explores the potential benefits and challenges of web3 technology for brands in terms of engagement, loyalty, and e-commerce. It discusses the shift in focus from NFTs to AI in the web3 space, but emphasizes that it is still a ripe time for brands to build. The chapter also highlights the use cases of large brands in the NFT space and explores how NFT technology can enhance customer experiences within brand ecosystems.

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