How to Scale a Brand

"There's no point trying to run ads unless you have your content down in my opinion" "I'm not trying to scale EU at the same time as UK because I just don't think it makes sense" 'When you're growing something in a harder market I think you have to just choose one and we've only just started running ads in Germany and the Netherlands kind of speak' "'If you want to gain the algorithm just give it what it needs which is content," he says.

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