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Research Insight: New Data on Lean Startup

Entrepreneurial Thought Leaders (ETL)

CHAPTER

The Lean Start Up Method

Programme aims to help scientists and engineers transform their research into marketable technologies. Based on a stanford management science and engineering department class called lean launch pad. Students form teams and practice lean start up methods. They brain storm product ideas, craft hypotheses and get out of the building to test those hypotheses with potential customers every week.

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