This chapter explores Peloton's modest sales growth and strategies for revitalizing its business model, including new pricing and improved subscription services. It also discusses the challenges facing Sonos after a failed app release and their urgent need to regain customer trust, along with Chick-fil-A's surprising venture into family-friendly streaming content amidst skepticism from analysts. The chapter highlights the intertwined fates of these companies and their efforts to navigate a competitive landscape.

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