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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74

Matt Kelly | The Midnight Pod

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Building a Portfolio Brand

I want to build a portfolio brand and sell it as an achievement. But I think having one thing to only focus on would be nice, especially if you stay in your lane. What I enjoy about my business is that it's so fun to go from product to product to product. It's just more fun for sure. And I love tech revenues. That's for revenues. Because the fun of you do nothing. The other ones were probably one of the micro at some point. We've got one really big brand. And we're starting a lot of other ones at the moment. Sort of like mid eight figures. Like Walmart, Target, all jumping on that bad market of like creates

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