Building Trust and Credibility as a Brand

"You turn up as a new brand. No one knows you, and, let's face it, no one really trusts you," he says. "But the more o start interacting with others and showing what you're about...you get by." The key for many early social media start ups would be to build trust and credibility within the space that you're working in,. He adds: "It's maybe not an overnight success er ... It's a long game".