2min chapter

The Analytics Engineering Podcast cover image

dbt Labs + Transform Join Forces on Metrics (w/ Nick Handel + Drew Banin)

The Analytics Engineering Podcast

CHAPTER

The Data Analysis Component of the Experimentation Workflow Was the Bottleneck

I would have assumed that the engineering part of the experimentation process would be the bottleneck. You know, it depends on what you're building. What a growth team is doing is oftentimes, you know, changing button colors and changing copy. But one of the things that I learned running all of those experiments is that our product intuitions are very often wrong.

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