2min chapter

The Digital Marketing Podcast cover image

Meta Facebook Advertising in 2023

The Digital Marketing Podcast

CHAPTER

Targeting Custom Audiences Is a Good Idea

The interest targeting they seem to have become broader than they were yeah like they don't seem to is that true. I think it's more trying to placate the people that are concerned about privacy issues with tracking and in terms of audiences when you're going after audience because you can upload custom audiences as soon as meta will allow us to do it. With a custom audience the larger the better in terms of audience size so I wouldn't target anything less than 250,000 if you could help it now  of course you'll have someone who says yeah but I run a local business in northern Scotland and there's only 20,000 people in you know Northern Scotland that would ever drive my car

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