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Culture and Mental Health – Prof Kate Pickett & Prof Richard Wilkinson

The Weekend University

CHAPTER

Is There a Better Way to Do Things?

Inequality is central issue for transforming our societies to be more sustainable. Big obstacle to a moving toward sustainability is consumerism. The increase of inequality increases status competition. We've shown that advertising spend per capitaries higher in more unequal societies. This shows the scale of the way in which inequality feeds into consumerism. People actually borrow more as inequality goes up and keep up with each other's consumptiona its really powerful effect.

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