
Six Resolutions for Ecommerce in 2023
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
What Does Poor Short Term Thinking Look Like?
I think it mainly what it is is like not taking the medicine of cutting the cost in the way that it's actually the hardest decision and taking on that bad debt. A good example of this, I guess, is like, or maybe what we should do is break down, like what does poor short term thinking look like in this moment? That's right. And so again, instead of doing that, control the cost, go back further so you don't need so much revenue. Like 50% off site wide may get you cash tomorrow that gets you alive for two weeks, but next month you have zero existing customer revenue because you brought it all forward and you still haven't solved for
Transcript
Play full episode