Ep 242: Making a 5X Return on Affiliate Sales with Rob Fraser from Outway Socks
DTC Podcast
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Cycling Socks
As a cyclist, socks are woven into the culture. It's actually a way that we express ourselves. So when I transitioned out of cycling into just regular life, I realized, hey, the cycling socks are fun, but they're not that great for all day performance. They're good on the bike. They're not very comfortable for standing all day. There was no like functionally technically advanced sock that also looked really nice and was self expressive. And so I kind of said, well, there's something that doesn't exist, at least to my standard. And I can learn how to build that, then I can learning how to market it, sell it.
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