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#73 BJ Fogg | How to 'Wire In' New Habits Without Willpower

Money Minded

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The Power of Technology to Influence Behavior

I was very interested in the power of technology to influence behavior for good. I ran laboratory experiments that showed you can create computers that change our attitudes and our behaviors. And so I started talking about the upsides and dark sides of that back in 1998 saying, hey, everybody, this is coming.

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