The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Marketing Source - I Hate Influence

For commercial business, marketing tends to be able to drive more. Enterprise is harder partially because there's fewer enterprises in this world and they may not come in as much through say digital. So for that, I do like to look at marketing source. We can usually take a bigger piece of the pie on sort of velocity commercial.

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