#301: Composable Customer Data Platforms with Florian Delval, ActionIQ
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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How Does Composable CDP Help Your Marketing Team?
IT spends millions to socialize data in modern cloud data lakes. On the last thing IT wants is to be forced to duplicate that data into every business application. If you need a new gas range, you shouldn't be forced to also buy a fridge on buy a microwave. Composable CDPs as a for for benefits. It's chose control agility on innovation. And I have one more for you: You want to be able to add items on your menu to expand revenue opportunities.
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