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In this episode, Jeremy Neisser discusses six marketing opportunities or adjustments that can be made to increase ticket sales through email optimization. The topics covered include the timing of email sending, making emails skimmable, matching email copy with landing pages, limiting links and having multiple calls to action, incorporating social media content, and regularly updating email lists. The key takeaways from the conversation are to keep emails short and punchy, send emails on optimal days and times, and regularly update email lists for better targeting and engagement.
Takeaways
- Keep emails short and punchy, with multiple calls to action.
- Send emails on optimal days and times (Tuesday, Wednesday, Thursday at 6 a.m., 10 a.m., 2 p.m., and 8 p.m.) for higher open rates.
- Regularly update email lists to ensure better targeting and engagement.
Sound Bites
Chapters
00:00 - Introduction
00:42 - The Importance of Relevant Content
03:04 - Tip 2: Make Emails Skimmable
04:03 - Tip 3: Match Email Copy with Landing Page
05:01 - Tip 4: Limit Links and Have Multiple Calls to Action
06:21 - Tip 5: Incorporate Social Media Content
07:18 - Tip 6: Regularly Update Email Lists
11:09 - Takeaway 1: Keep Emails Short and Punchy
11:39 - Takeaway 2: Optimal Days and Times to Send Emails
12:03 - Takeaway 3: Keep Email Lists Updated
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