Google remains the market leader by a significant margin. Ads generated a 54.5 billion out of alphabets 69.1 billion total revenue. On average Google keeps at least 30 cents and sometimes far more of each advertising dollar flowing from advertisers to website publishers through Google's ad tech tools. This conduct hurts all of us because as publishers make less money from advertisements fewer publishers are able to offer internet content without subscriptions paywalls or alternative forms of monetization.

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