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Demand Generation Strategy: How to Get Buyers to Line Up to Work With You

Social Media Marketing Podcast

CHAPTER

The Importance of Demand Generation

Lead generation is pretty much getting a phone number or an email or a form fill, and then figuring out what to do with it. With demand gen we need to understand what is the buying process. What is the things they need to know to get to the point where they want to speak to you. It's understanding this whole process before the sales process starts basically.

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