The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Brainy Business Podcast - Wendy Smith, Co-Author of Both and Thinking

Wendy Smith is co-author of Both and Thinking, embracing creative tensions to solve your toughest problems. Our brains tend to default to either or choices, we choose one option over the other. We deal with uncertainty by asserting certainty. But this is not the best way, as you'll learn about in today's podcast.

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