When you care really, really deeply about something, you tend to be vocal about it. What companies can't do is have their cake and eat it too in terms of taking a stance on whatever issue they believe in. They just have to recognize there's consequences to that. And if the CEO and leadership team stood up and said, hey, this is what we're talking about now, that doesn't fit you, that's okay. I'd be totally better off knowing that than spending six or seven months of my career trying to figure out why people don't like meat.