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The Value of Spotify Recommendations
Spotify has been investing in a series of A, B tested ways each test improves retention reduces churn increases engagement and we can take all those tests or layered on more and more machine learning. But the problem is that's happening while the users are coming to the platform and being acquired even not just retained but acquired by machine learning. The bigger the content catalog becomes the more the personalization matters so we're now at over 100 million tracks over 100 million podcasts episodesWe've added hundreds of thousands of books and we keep going which means personalization constantly gets more and more important.