How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

The book is called trustworthies. It's about how the smartest brands beat cynicism and bridge the trust gap. You've got really three main sect s in this book: voice, volume and vulnerability. And i think you can kind of see that through the, through the book, you hear from folks at the new york times,. From the fbi, local elections boards, old navy, banana republic. A smaller businesses, larger businesses. There's a europe's largest sex toy retailer back to back in the same chapter with the fbi. Because it turns out they have to deal with very similar issues of trust and empowering their audiences and delivering on their promises.