Rebranding Cracker Barrel: A Cultural Dive

This chapter explores Cracker Barrel's rebranding efforts and its innovative product offerings like pancake batter cookies, while assessing consumer perceptions influenced by nostalgia. The discussion extends to food trends tailored for Gen Z, including a humorous take on cultural adaptations seen in pop-up events. Through lively anecdotes and critiques, the speakers analyze the dynamics of food marketing and branding in both upscale and traditional settings.