There's a generation who I think care very deeply about the planet. They've probably read or learned perhaps even been indoctrinated to this concept that, hey, the planet is screwed and everything matters. Fast fashion is, hey, you could buy a Coachella outfit from correct, like for 15 bucks, but it's disposable. And so when there was like a Gen Z's favorite brands and sheen was like up there, it was above any clothing retailer. That's fascinating.

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