AI Will Complement Judgment, Not Fully Replace It

This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.

Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:

• How physical stores are evolving in a digital-first world
• The surprising shopper trend reshaping the beauty category
• What AI can’t replicate when it comes to in-store experiences
• The friction points modern brands must solve to win customer loyalty

Whether you're in eCommerce, store design, or brand strategy, this conversation is packed with timeless insights from one of retail’s most influential thinkers.

Connect with Paco on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid

Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey

Email us at sales@itsrapid.io to find out how to get your free AI Image Audit

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker