186: Brennan Dunn — Mastering Email Marketing
The Bootstrapped Founder
00:00
Onboarding Emails and Conversion Kits and How to Use Them in Your Email Marketing Campaigns
Onboarding and sales emails tend to be evergreen especially the all morning ones. It's one of these things that makes a lot of sense where if you can reposition or focus a message to show somebody why they uniquely would you know care about this thing um it makes so you don't need to overload your emails with like all the different various edge cases, conditionals and stuff like that. i'll find the twitter thread that i did a year ago and share it with you if you wantUm but yeah i mean it's one of thesethings that makes a much better use for an email than just sending them every single time. I actually don't really do any personalization with
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