
#119 - Taking control of the buying process (Lauren Bishop, Sr. Commercial Account Executive @ Gong)
30 Minutes to President's Club | No-Nonsense Sales
00:00
The Art of Personalization in Sales Outreach
This chapter explores the importance of product trials and proof of concepts in influencing buyers' decisions. It also highlights the pitfalls of generic sales strategies, advocating for tailored communication to enhance customer engagement.
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Transcript


