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#301 What the Like Button Tells You About Your Customers with Bob Goodson, Inventor of the Like Button

DataFramed

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The Evolution of the Like Button

This chapter explores the origins and development of the 'like' button, shedding light on the various design options considered before settling on the iconic thumbs-up symbol. It examines the feature's transformation from a niche user interaction to a fundamental element of social media, highlighting its psychological and cultural significance in digital communication. Additionally, it discusses the implications of user interactions and feedback mechanisms for businesses, illustrating how the like button has shaped customer behavior and experience strategies.

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