Fangirls: Secret Marketing Geniuses with Sydney Stein
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The Consequences of Delaying an Album Launch
"I feel like given the opportunity to actually just not do anything, they were like, okay, cool. I honestly will never know because it's not like I'm on the label team can tell you like, Oh, they had all this cool stuff planned," she said. "At the end of the day, these fans created the best promo for this album that I saw throughout the whole cycle." She added: "The fact that one person could be like, I'm going to bring everyone together and do it so successfully is just a testament to how much the fans care about the band"
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