Product Based Differentiation

We spend a hundred and 20 billion dollars every year, just in the us, driving people to web sides. And we fail at that task 98 % of the time. How do we think about differentiating? You write better product as one of them. Two is a mind center on customers. This sounds silly, but we think it's pretty foundational. In mature categories, product based differentiation is minimal. Most everyone has every feature. Even if you match category leaders in terms of product, that doesn't mean you'll win. To win on brand, your story, your messaging, your position, et cetera, you need to invest accordingly. My belief is that need to start with