12min chapter

Odd Lots cover image

How Salad Chain Sweetgreen Figures Out Its Next Product to Sell

Odd Lots

CHAPTER

Menu Design and Ingredient Selection

This chapter discusses the decision-making process behind the menu at Sweetgreen, including the price increase of olive oil, the inclusion of protein plates based on customer requests, and the challenges of designing a menu in the face of higher commodity costs. It also emphasizes the importance of ingredient quality and the need for resilience in the supply chain as Sweetgreen scales its business.

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