The Importance of Preparing for Bad Sales

John Defterios: People are dying to tell you about it. I mean, they're proud of that LinkedIn profile. They don't want you to read about it. They want to brag about it to you. The minimal exposure to this information is all you need. And if you spend two weeks researching and learning everything about them, they still want to tellYou about it. You just blew two weeks. It's insane.

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