Is Facebook Better Than Facefolk?

i like to take a step back and go, where do most conversions come from? And there is no answer, actually, because every organization is different. What i think matters you can throttle paid social up and spend more media and potentially buy more volume. But no matter what you're doing with paid social, you're creating a toll booth. You have to spend a dollar of media to get any return. As opposed to with your o traffic, you create your content, there is zero media cost. And that can potentially become more valuable over time.