3min chapter

The Analytics Engineering Podcast cover image

Minimum Viable Experimentation

The Analytics Engineering Podcast

CHAPTER

The Importance of AB Testing

The way we have done AB testing is actually time consuming manual. There's a lot of manual input that goes in, including the hypothesis and variants that you build. What Facebook had and what we're building at that is the ability for you to like assign here some core metrics that we care about in the business.

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