20. (Ch 4.2) How Yahoo Became The Web's First Great Company
Internet History Podcast
00:00
The Rise of Yahoo: From Directory to Media Powerhouse
This chapter details Yahoo's transformation in the late 1990s from a basic directory service to a major player in online advertising and e-commerce. It highlights the strategic shift towards user engagement and the emergence of a competitive landscape that fueled the dot-com bubble.
Transcript
Play full episode
