
#350: How to Craft Your Brand Story Strategy With the Story Cycle System™
Business of Story
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Branding - Chapter Nine - The Moral of Your Story
The purpose of the business of story is to help you live into and prosper from your most powerful stories. Here are three ways you can start building rituals for your brand. Build on reality. Don't confuse a ritual with te habit, otherwise it's just ha behavior. Define rules often have a prescribed way of doing them that leave nothing to chance.
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