Julie Zhuo (Inspirit) - How to Learn from Users
Entrepreneurial Thought Leaders (ETL)
00:00
How to Identify a Problem
I think using a combination of observation as well as listening to what they're saying helps you really understand, okay, is there truly a problem here? Oftentimes, you know, people will articulate problems like solutions. Like I wish there was a thing that did this or I wish this could exist in the world and maybe it shouldn't exist but through that you can try and continue to ask more questions. You just kind of keep that question frame going until you get to that root cause. It's sometimes very hard for people to articulate the problem.
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