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Maximizing Last-Minute Bookings in the Short-Term Rental Industry

STR Data Lab™ by AirDNA

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Strategies for Short-Term Rental Growth

This chapter explores the marketing strategies implemented to boost demand for a short-term rental platform, highlighting a shift from organic growth to a more aggressive marketing approach. It also addresses challenges in measuring demand incrementality and strategies to appeal to budget-conscious travelers and digital nomads.

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