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198 - Start Your 2022 Marketing Plan Now with our Top 3 Tips | Dave Gerhardt

GTM Live

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How to Disrupt Attribution on the First Call

The product is such a key ingredient that it seems silly to even mention, but it's got to be a key part of the planning process. Whatever the customers, whatever the customer says about how they found you, means that was the most impactable channels. And so like it hearing that from people like i don't as a market or if you're upset thatit that's what happened versus a display ad, then you're in. You want it.

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