2min chapter

The Rich Roll Podcast cover image

A Masterclass on Addiction & Recovery

The Rich Roll Podcast

CHAPTER

Dopemin Is the Most Important Neuro Transmitter of Addiction

There are many rist factors for addiction, but you can have none of those rist factors in to day's world and get really addicted. Dopemin is the most important neuro transmitter involved in motivation and reward. Things that are addictive release a lot more dopemin than non-addictive things. When we do something that's rewarding or pleasurable, we get a little rise in dopemin levels,. So for example, chocolate increases dopemine levels about 50 % above base line.

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