#30: When Ramping Up Your Business Means Blowing Up Your Model
That Will Never Work
DVD Rental by Mail
Neliwhe was trying to do d v d rental when the basly were no d b d players out there. The cleverr solution we came up with was partnering with the d b d player manufacturers. We wanted to give them this no due dates, no late fee subscription business. And i was terrified that sony panasonic, tosheba, samsong, sharp, you name it, would basically hunt me down and kill me for having gotten them to agree on a coop.
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