What the latest trends in sporting goods mean for brands
The McKinsey Podcast
00:00
Challenger Brands in Sporting Goods
This chapter examines the emergence of challenger brands within the sporting goods industry and their effect on traditional incumbent brands. It emphasizes the importance of strategic focus and authentic messaging, as well as the necessity for established brands to differentiate and innovate in response to this competitive landscape.
Play episode from 06:23
Transcript
