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The Power of eConsent in Healthcare Workflows - with Melissa Easy and Vinita Navadgi of IQVIA
The AI in Business Podcast
Personalizing Consent-related Content with Data Technologies and AI Tools
The speakers explore the potential of using data technologies and AI tools to personalize consent-related content in healthcare, emphasizing the importance of tailoring information based on patients' comprehension levels, age, education levels, and ethnicity. They discuss obtaining approval from ethics committees and regulatory boards and draw parallels between AI tools in e-commerce and marketing.
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