Do You Know What You Sell?

You follow a lot of people online and you pay very little attention to all of them. You certainly know way less about what they do than they know about their own business. It doesn't matter how you get your clients results when communicating what you do online, it matters that you help them become the best version of themselves. And then the other part of it is It's easy to assume that people should know what you sell and should know how to reach out for clients.