Introduction

Last legally permissible day to do one of these year ahead winners and losers. I was very, very negative on it at the beginning when we were going to do yet. Troy hates the idea, but he's begrudgingly gone along with it. The waning power of horizontal platforms is probably a theme. Consumer data rights is an ongoing theme. You know, everything performance media and data sets. It really is obviously the thesis of rebooting the things that we've talked about in the past.