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Alfred Mele, “Free Will: An Investigation” (Open Agenda, 2021)

Ideas Roadshow Podcast

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Is Subliminal Advertising Really Effective?

In fact, it is and easier to make nice decisions when there are good smells in the environment. So these factors certainly play a role. But if i'm thinking about something which is really significant in terms of my life, likely not going to do it just for a short period of time. The idea that i may be influenced by a smell in the air or something like that, will be filtered out over the longer term. And as long as i can control major decisions, or step back and be able to do that, it means that i take this whole issue of what free will really is off the table. It becomes a sociological, operational, psychological sychological or cognitive science

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