289 - Ask Me Anything with Chris Walker: Episode 2 | Demand Gen Live S2 x80
GTM Live
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How to Get People to Talk About a Clinical Trial
The first thing is that i went out and did five podcast episodes with physicians on my own to get it started. The cadence that we're out right now will record like three or four podcasts a week. Like smart people, we'll see the lite bulb go off and be like, "This is pretty cool" So you need to get them into the realization where it's not over here playing sand box but driving business results.
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