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How Intuit is Going to Save Accounting

The Accounting Podcast

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Is Value Based Pricing a Good Practice?

"Any act of pricing is an act of courage," QuickBooks CEO says. "I'm always thinking about how much are people paying for their cell phone, right? Why would that be less than the price of your cell phone bill?" The company's value-based pricing can help accountants compete with other companies and get business done better, he adds.

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