Is Net Flix Doing PR?

i think it's interesting in the sense that net flix wants to do pr without looking like net flix is doing pr right? Like, this is the smartest thing that team did. i know a lot of people on that team, and they are doing some very cool work. And if it pays off for them, and that it helps people stick around and watch more content, which is always the end goal. If not, then, like many other bloks, it just simply will go away, exactly.