You can hire and like recruit effectively new staff members to help you actually serve people. You get a like cell phone that gets apps like kind of like an Instagram for food where you increase your ratings and like a Yelp basically. And then the official like Yelp people come and will give you a new level of restaurant here, which then unlocks things like decorations for your restaurant. I mean, it is wild. How deep all of this stuff gets and what is best about it is it introduces all of this so incrementally that it's very never felt overwhelming because it's so much shit. There's there's like so much story that is good. Like Chris plan early on described as like GBA