I wonder how much of this is just generational. I think maybe the downsights that we saw in the push button economy are generational, and for the next group of people it'll be much less problematic. Take something as simple as social media. So many young people now who are not really addicted to any of it,. Not really on face books, ire, not really on instigram. They sort of graze a little bit, but they're not as phonetic about it. Once i'm on tiktok, i know i can't, and so why put me at risk? And as a result, i think dumb phones, and the popularity of dumb phones among young